People with enough money to receive financial advice.
In English. Rich people.
You need a lot of money to get advice on how to make more money?
That does not make sense.
Surely, the ones without money need the advice?
All the fancy high-yielding products go to the people who already have money.
Financial advisors talk to people who have enough.
Mass affluent. High Net Worth. HENRY’s (High Earners Not Rich Yet). Private Bank.
Ultra. And beyond.
What the… Why?
Isn’t it the people who don’t have money who need the advice? Unsolicited. Non-product led real advice.
Wealth has been doing it wrong for way too long.
But, as the man said: ‘Times they are a changin’.
People can build a global portfolio with just $10. Companies like Betterment and WealthFront started it. Digital led advice. No conflict. The computer says yes. You have the internet, you have access.
We are super proud we built a Robo-advisor for first-time investors in Kenya and Uganda. For Standard Chartered.
‘Here for good’.
That’s what they say and do.
We should all do that.
Let’s ensure we all have access to digital advice for our money.
Because there is no reason why that shouldn’t be the way.
No more BS adverts of rich old people on yachts.
Just a simple advice for the people who really need it.
Founder & CEO