Qn 1: What’s the number one thing your customers want, and what matters to them most? 

Answer: It all comes down to trust and confidence. Whatever channel you want to go through, it boils down to these two qualities. Trust is fostered when customers know that you have their best interest at heart. Confidence stems from convincing customers that you’re here for the long run. As digital is concerned with moving things along rapidly, it is easy to miss out on important steps. Hence, taking the time to develop a strong foundation and focus more on trust and confidence is crucial for a business to be sustainable. 

Qn 2: What strategies have you used to address the digital gap?

Answer: Business is about providing value and being able to charge for it. Create something of enough value that you’re comfortable charging for and your customer feels good paying for.

Qn 3: Which solutions do you currently, or have tried to, use to address the digital gap? 

Answer: As it stands, there are too many solutions on the market. People are bothered when they have to download multiple apps. Eventually, there will be an aggregate space where clients can access all the different solutions without having to stretch themselves across multiple platforms.