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How Digital Wealth Is Transforming Your Customers

Key takeaways

  • We will be seeing greater ease of transaction going forward
  • Privacy will become a source of concern for any form of alternative coin
  • Blockchain is here to stay and will hopefully streamline payments and treasury as a whole in the near future

Shiven Moodley

Portfolio Manager & Macro Strategist at ELA Asset Management 

Portfolio Manager & Macro Strategist at ELA Asset Management 

Qn 1: What’s the number one thing your customers want, and what matters to them most? 

Answer: Our clients are trying to understand how decentralised finance and crypto markets are changing the ways we look at investments. High net-worth individuals want something that elevates their portfolio while middle investors want to relocate their funds and be more confident in the application process of decentralised finance. Apart from addressing these concerns, offering high-quality service to drive business is especially important for startups like ourselves.

Qn 2: What strategies have you used to address the digital gap?

Answer: We’re looking at the tech behind blockchain and how it will simplify processes. The way we look at investments, savings, and spending will influence how the financial services industry will eventually be restructured. 

Qn 3: Which solutions do you currently, or have tried to, use to address the digital gap? 

Answer: With the influences from digital sources such as Reddit and Twitter, millennials and budding investors tend to adopt the psychology of short-term investing. We’re breaking away from this and looking at alternative investments to take advantage of the arbitrage in price. To do so, we avoid the major cryptocurrencies and use stable coin which has lower levels of risk to lock in future gains. 


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