- Banks offer a limited range of standard products to a general mass market and expect clients to rationally navigate this complicated landscape.
- The 21st-century consumer wants to receive personalized treatment and be seen as a unique individual – the same
in financial services. - Traditional banks are slow to adapt and don’t have the ability to provide a truly personal service
- Traditional banks are losing customers to 3rd-party companies because traditional banking lacks hyper-personalization

Ganesh is the CEO and MD of Mutual Fund Utilities, a Fintech platform that offers asset management schemes for both investors and advisors. He hopes to raise the adoption and penetration rate of asset management technology in India. Ganesh also hopes that digital platforms will evolve in time to come and make processes standard across asset management companies.