Mary Kemi Agbesanwa joins Dani and Baldip on this episode of WealthTech Unwrapped. They speak about the digital transformation of financial services and what that means for the millennial and gen z investors.
Seccl is a technology provider and custodian that aims to democratize and redefine retail wealth management. At Seccl, Mary helps FinTechs to launch scalable and profitable WealthTech investment propositions in the UK at lower costs. Since the pandemic started, the number of retail investors interested in digital wealth management has doubled. With some wealth management processes remaining archaic, the domain is ripe for innovation, especially to cater for the younger generation who are keen to invest their money.
Mary suggests that the success of Nutmeg’s digital transformation, particularly in their user-friendly interface and quick turnaround time for their processes, is moving the industry in the right direction. Mary observes that it’s shrewd to direct attention to specific target audiences rather than juggle a multitude of investor needs. For clients of Seccl, they’ve been focussing their long-term investing strategy on a few target needs such as for the self-employed or impact investing. Communication and transparency is an important factor for end-investors, especially when they feel firms are going out of their way to reassure the positions of investors.
If Mary could easily solve a problem in the WealthTech industry, she’d like to encourage firms to focus on their unique selling points and truly understand their consumer base. This way they’ll be able to build better personalized functionality and features into their propositions. This could also potentially be a great way to address the advice gap, along with integrating technology to enable financial advice to be cheaper for both end-investors and businesses.