This week on WealthTech Unwrapped, Richard Doherty, Managing Director at ScaleUp Consulting, joins us for a discussion of marketing content to the right audience and building a community of like-minded people.
As a seasoned podcaster and content developer, Richard shares that the most helpful building blocks of a community is to develop trust. Establish an online presence by understanding your audiences’ pain points and communicate the authenticity of your vision and values.
Richard started ScaleUp Consulting as well as his podcast, the Fintech Scaling Show, based on his experience at Accenture and a gap he wanted to fill in the industry. He found that there was a need for founders and executives to interact with each other and sought to build a community that allowed such direct and productive connections.
On how entrepreneurs can scale their business and community, he recommends working on a clear message for your ideal clients and ensuring it represents the focus of your business well. This will be the foundation of your strategy and how you engage with your potential clients to build a community.
Speaking of insights from the WealthTech community, Richard mentions that there’s an appetite to digitize workflows in larger institutions. He believes that there’s a lot of opportunity for smaller players to partner with the bigger institutions to enhance innovation in the space.