This week, on WealthTech Unwrapped, Ned speaks with fellow founder Marla Sofer, CEO of knomee. Join them as they discuss what it takes to be a founder in the fintech business and to flip the financial services industry on its head by defining and identifying a customer’s financial identity.

Marla emphasizes the growing challenge faced by financial services firms in comprehending their customers and prospects, which presents significant obstacles to acquisition, engagement, and retention efforts. Despite extensive attempts to achieve personalization, these firms often waste resources due to misinterpreting limited data, controlled by providers. Marla firmly believes that changing this situation is crucial for the future, and her company, Nomi, is fully committed to accomplishing that goal through the creation of personalized portfolios that build comprehensive financial identities.

However, she cautions that it’s challenging to construct a portfolio that truly reflects an individual’s values and identity without a deep understanding of the customer. Recognizing and addressing this key pain point, Marla believes that winning the battle lies in this understanding. However, she works tirelessly to ensure she doesn’t lose ground, as she recognizes that the foundation of comprehending customers is vital for the future of financial services.

Tune in to the discussion, exclusively on WealthTech Unwrapped!