On this episode of WealthTech Unwrapped, Ned speaks with Jonathan Cardella, Co-Founder and CEO of Strike R&D Tax Advisory. Join them as they discuss everything there is to know about taxes and how it applies to the Fintech Industry.

Jonathan emphasizes the significance of simplicity when it comes to apps, particularly in engaging people, a crucial aspect in complex sectors like Tax Advisory services. Avoiding unnecessary choices and cognitive overload for customers is paramount. Yet, maintaining transparency and offering options at the right juncture remains vital. He stresses the need for clarity through direct, attention-grabbing statements, all while avoiding overwhelming app users. He believes this approach could be extended to the intricate fintech domain.

Ultimately, customer experience is a universal concern for businesses. While efficiency matters, poor customer experience can severely damage a business’s prospects.

Drawing from his experience as an entrepreneur, Jonathan advocates for Research and Development (R&D). He highlights the value of a process that minimizes uncertainties in any product or service. This involves experimenting with various alternatives, learning through trial and error, and methodically recording progress. This approach is crucial in software development, irrespective of the industry.