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58. The importance of Frictionless Finance with Reuben Lim

58. The importance of Frictionless Finance with Reuben Lim

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Key takeaways

  1. SFA helps FinTech companies with programs based on 3 pillars: Know your industry, strengthen your business and expand your business.
  2. To what extent should financial services firms build their tech in-house?
  3. Embedded finance creates a seamless connectivity for consumers while encouraging platform providers and retailers to collaborate and build better services.

This week’s guest brings a different perspective to WealthTech Unwrapped and interviews our host, Ned, instead. Reuben Lim, COO of the Singapore FinTech Association (SFA), shares how the SFA helps FinTech startups build their businesses and talks about the FinTech and WealthTech landscape in Singapore and overseas.

Speaking about the SFA, Reuben talks about the newly established SG FinTech Club that focuses on networking and talent development. SFA also works closely with Enterprise Singapore (ESG) to promote the vibrant FinTech landscape locally and globally. He believes that as more banks are digitalized, the term FinTech might disappear in the near future as it becomes universal and prevalent. We’re already seeing digital financial services embedded in everyday lives in Singapore, with mobile banking and payment services like Apple Pay, PayLah! and PayNow. 

Reuben then takes the reins and turns some questions regarding WealthTech to Ned. They discuss the rise of embedded finance and whether financial services companies should buy the technology or build it themselves. Going further, Reuben and Ned talk about how embedded banking across industries can benefit both the institutions and individuals.

Meet Our Guest Speaker

Reuben Lim

Singapore FinTech Association

Before Reuben Lim stepped up as the COO of the SFA, he was part of IPOS and IPOS International, and now serves as an executive committee member of the IPOS Society. Reuben is a jack of all trades, having worked in different industries throughout his career from aviation to real estate investment trust.

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