Even though many industries have embraced digital platforms, we see that the wealth management industry is still hesitant to undergo a digital transformation. Forbes has reported on a study that found that only 16% of US and Canadian banks employ fully digital verification tools for their customers to open an account online securely. When considering how the wealth management landscape is changing, this hesitancy in adopting digital platforms is highly concerning. More regulations are being imposed on wealth managers in recent years, giving them less freedom and time to advise clients. Furthermore, clients are becoming increasingly used to digital interaction and expect wealth managers to provide such platforms and opportunities. These conditions result in a growing dissatisfaction amongst clients, which necessitates change. Why is digital transformation in the wealth management industry occurring at a slow pace? Let’s look into the challenges that firms face, causing them to hesitate.
A significant reason for this hesitation comes from the daunting task of cultural transformation. Yann Charraie, Managing Director of One Wealth Place, shares on episode 28 of our podcast how company size can be a considerable factor influencing the adoption of digital technology. Yann believes that digital transformation cannot take place without a cultural shift within the company. Their successful legacy and sedimented methods cause them to be resistant to change for large and established financial institutions. Furthermore, due to the sheer number of subsidiaries large institutions have, it can be challenging to implement a cultural shift across the entire company. This cultural transformation and getting employees on the same page is thus a daunting task that larger companies face, slowing down the pace of digital adoption. Cornerstone has released a report supporting this, highlighting that bank executives do not have a homogenous understanding of digital transformation. Therefore, there are often misconceptions regarding how far along their institutions are when implementing digital solutions. These different levels of understanding result in friction within the company and further slow down the adoption of digital platforms.
Beyond the challenges of cultural transformation, the mindset that financial institutions have has slowed down the adoption of digital platforms. Debbie Watkins, CEO and co-founder of Lucy, shares on episode 19 of WealthTech Unwrapped about how large financial institutions are reluctant to understand their customers’ challenges. This causes them to be stuck in their ways, relying on archaic practices even though their customers seek alternative methods to manage their wealth.
Within this terrain of friction and hesitation, financial institutions can alleviate much of this by partnering up with Fintech firms. While digital transformation is intimidating and challenging, Fintech firms can assist with onboarding the digital platforms, freeing wealth managers up to help their clients. However, some misconceptions about Fintech firms within the industry are dissuading this mutually beneficial partnership.
Misconception 1: Fintechs only work with loans and transactions
A common misconception about Fintechs is that they only work within the narrow fields of lending and payment. This is far from the truth as Fintechs work in other areas such as investment planning and insurance. Furthermore, Fintechs offer an array of different products and services which can help value-add the operations of financial institutions.
To provide an example, Bambu has partnered with Vestwell, and by leveraging our wealth management APIs, Vestwell can offer personalised investment strategies. This helps their clients better prepare for retirement based on actionable retirement goals that they can work towards. Read more on this partnership here.
Misconception 2: Fintechs only influence large markets
Fintechs have been accused of only targeting large markets such as the US, Europe, or China. While the Fintech scene in these regions is booming, this does not mean that Fintech has no influence elsewhere. On the contrary, Fintech is everywhere and has embedded itself in every aspect of our lives.
On an episode of our Wealth Tech Unwrapped podcast, Oscar Decotelli, CEO of DXA invest shares about how he is trying to change the negative perception of South America by enabling his customers to invest in South American companies. Through DXA’s digital platform, everyone can participate and invest in these companies regardless of their level of wealth. This is but one example of the influence that Fintechs can have in markets all over the world.
Digital Transformation Made Simple
In addressing these misconceptions, we hope to have shed some light on Fintech as an industry and put some concerns to rest. Collaborating with Fintechs can alleviate many pain points that wealth management firms have when implementing digital technology. When you partner with Bambu, you can leave the tech to us. With numerous projects completed and many satisfied clients, we’ve shown that digital transformation doesn’t have to be that complicated. Contact us at email@example.com to find out how we can help you embark on your digital transformation journey.